Interent adds and news are just so much more easily accessable these days... i think a lot of the customer base for things like yellow pages are the older people that arent that savvy with the interent... as for news papers, a lot of people who commute or on their lunch hour at work will buy one.
It must have an effect. But look how much simpler it is to pick up that yellow book and find what you want. Rather than wade through the internet and 90% rubbish. The paper-based is usually local but obviously there are IP based local directories and we have not yet got mobile phone advertising/local search fully implemented yet.
Yellow pages have got both with the booka and Yell! although Yell! is not brilliant.
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slowly but surely i think so....
Interent adds and news are just so much more easily accessable these days... i think a lot of the customer base for things like yellow pages are the older people that arent that savvy with the interent... as for news papers, a lot of people who commute or on their lunch hour at work will buy one.
It must have an effect. But look how much simpler it is to pick up that yellow book and find what you want. Rather than wade through the internet and 90% rubbish. The paper-based is usually local but obviously there are IP based local directories and we have not yet got mobile phone advertising/local search fully implemented yet.
Yellow pages have got both with the booka and Yell! although Yell! is not brilliant.