On the day that you launch and share your new website (which is different from the day that you start it), the aim is to have lots of traffic coming your way. “Lots of traffic” is relative, of course (and for any brand new website any traffic is something to be proud about), but there are ways to maximize your reach and traffic on day one, which we’ll get into in this post.
You’ll also want your new visitors to perform a number of different actions – as many of the following as possible:
Read your content (duh!)
Subscribe to your email list.
Share your content and website with others.
Engage on your website and leave comments.
Get excited about what’s coming next.
The main purpose of the launch, beyond getting maximum traffic and engagement on day one, is to truly establish you and your brand as a new authority in the niche that you’re entering – one that’s worth paying close attention to.
I always tell people that entering a niche late is actually an advantage. It’s an advantage because you can see what’s missing from an existing market and come in to fill in those holes and be the solution that has yet to exist. With a launch plan in place, if done correctly, you can definitely ride the “new & noteworthy” wave as well.
Ideally, you’ll want people to think something along the lines of “Finally! Where has this been all my life?”
Answers & Comments
Website Launch Ideas
On the day that you launch and share your new website (which is different from the day that you start it), the aim is to have lots of traffic coming your way. “Lots of traffic” is relative, of course (and for any brand new website any traffic is something to be proud about), but there are ways to maximize your reach and traffic on day one, which we’ll get into in this post.
You’ll also want your new visitors to perform a number of different actions – as many of the following as possible:
Read your content (duh!)
Subscribe to your email list.
Share your content and website with others.
Engage on your website and leave comments.
Get excited about what’s coming next.
The main purpose of the launch, beyond getting maximum traffic and engagement on day one, is to truly establish you and your brand as a new authority in the niche that you’re entering – one that’s worth paying close attention to.
I always tell people that entering a niche late is actually an advantage. It’s an advantage because you can see what’s missing from an existing market and come in to fill in those holes and be the solution that has yet to exist. With a launch plan in place, if done correctly, you can definitely ride the “new & noteworthy” wave as well.
Ideally, you’ll want people to think something along the lines of “Finally! Where has this been all my life?”
Could do a video broadcast like "you now", that would be innovative, maybe some free give-aways with launch
nice ideas.