Which phrase sounds better?
....who buy through emotion rather than through logic.
or
...who are driven by emotions rather than by logic to purchase items.
....who buy through emotion rather than through logic.
or
...who are driven by emotions rather than by logic to purchase items.
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Answers & Comments
Verified answer
I think the first one. It's easily understood.
they are not necessarily driven by emotions to buy the product. They may need the product. But faced with choices, people tend to make decisions based on emotions, not logic.
The first one.
The second one is clearer. Also makes me think of the term 'retail therapy'